artLIVE – Amid the modern, fast-paced life of Saigon, Savouré Bakery has become a familiar destination for those who love fresh French-style pastries.

Founded in the early 2000s, founder Đỗ Thanh Hòa embarked on a mission to build Savouré Bakery into one of Saigon’s leading gift pastry brands. The bakery proudly offers delicious, high-quality, unique, and health-conscious products, with the mission of “Delivering Love” to every customer.
The Spirit of ‘Savouré’ – Savor and Enjoy
In French, “Savouré” means “to savor.” True to its name, the brand aims to provide the fullest experience for customers – not only enjoying pastries but also embracing the culture, spirit, and emotions behind them. Savouré’s image is built around elegance, associated with the modern woman – confident, family-oriented, and sophisticated. This embodies the soul of the brand: gentle, refined, yet memorable.
With the philosophy of fresh daily pastries, Savouré places customers at the center of all activities. Each pastry is freshly made daily from carefully selected ingredients, ensuring naturalness, safety, and health benefits. The “Delivering Love” mission is evident in every pastry, from recipes and ingredients to presentation.
Signature Cream Puffs and Over 100 Impressive Pastries
When thinking of Savouré, customers immediately recall the signature Cream Puff – a pastry that has become the brand’s hallmark. With a unique recipe, light and soft shell, smooth creamy filling, and perfectly balanced sweetness, brand’s cream puffs delight all ages and are considered one of Saigon’s specialty pastries. Selling over 20,000 cream puffs daily, this seemingly simple pastry demonstrates the meticulous craftsmanship behind it.



The Taste of Saigon, Delivering Love Through Every Pastry.
Besides the Cream Puff, Savouré Bakery offers a diverse range of over 100 cake designs with eight different fillings. Among them, the premium Corn Cake remains a customer favorite. Additionally, brand offers more than 30 varieties of sweet and savory pastries and many other specialty products such as chilled cakes, baguettes, cookies, ice cream, banana coconut cream, and more – catering to all ages, tastes, and occasions, giving customers the freedom to choose.


Savouré Bakery – The Taste of Saigon, Delivering Love Through Every Pastry.
French-Style Boutique Stores in the Heart of Saigon
Not only focusing on products, Savouré Bakery’s chain of stores is designed with elegance yet a welcoming atmosphere, offering a sense of relaxation while maintaining a French aesthetic. With French architectural decor, soft lighting, minimalist yet luxurious interiors, and artful pastry displays, every moment at Savouré becomes a complete culinary and aesthetic experience.

Amid the bustling heart of Saigon, Savouré Bakery warmly welcomes and shares sweet flavors with all customers. At brand, “Delivering Love” is not merely a brand message but also a value manifested through meaningful community actions, supporting social causes, and contributing to sustainable development.
Image: Savouré Bakery